The Ambassador of Serbia to Sweden H.E. Mr. Dusan Crnogorcevic delivered a lecture to students at Stockholm University on Monday, 17th November. Students, attending the Masters course in Public Diplomacy and Nation Branding, had an opportunity to listen to the ambassador's views on Serbian history, media influence, foreign relations policy including  full-fledged membership of the European Union and relations with big powers, the challenges facing the country today. The ambassador's lecture provided the starting point for an ongoing project in which students will analyze the perception of Serbian national identity in Sweden and, further, develop appropriate strategies in the area of public diplomacy.

Dr. Ian Richardson, Director of the MSc programme in Strategic Public & Political Marketing at Stockholm University, commented "We're delighted that the ambassador, and his team at the Serbian Embassy, have agreed to work with us on this project. It's a unique opportunity for students on the programme to experience the real world challenges of contemporary diplomacy. Our sincere gratitude goes to the ambassador and everybody at the Serbian Embassy here in Stockholm".