Promotion of tourist potential of Serbia and Belgrade was organized in Stockholm on the 15th of April 2019 by National Tourism Organization of Serbia, Tourist Organization of Belgrade, SVT journalist Jovan Radomir and in cooperation with the Embassy of the Republic of Serbia in the Kingdom of Sweden.
The reception on this occasion, that took place at the restaurant „Sjö och Land” in central Stockholm, was attended by 70 guests, including the Swedish media representatives, Swedish business community as well as the representatives of Serbian diaspora in Sweden.
At the beginning of the event, Ambassador of the Republic of Serbia to the Kingdom of Sweden Dragan Momčilović has welcomed the guests with a brief summary of the historical sites of Belgrade and eminent figures in Serbian history.
In addition, the representatives of National Tourism Organization of Serbia and Tourist Organization of Belgrade, Željka Pudar and Jelena Stanković have pointed out the advantages of Belgrade “as the city with a soul”, and of Serbia as an attractive destination with a wide range of offers, from Kopaonik ski center, natural beauties of Stara planina, Novi Sad as the European cultural capital in 2021, to the music festivals like Exit, Beer fest and Guča.
During the evening, the guests have seen a few short promoting movies about Serbia („See Serbia“, „Soulfood Serbia“) and Belgrade („Visit Belgrade -  feel its love“), with journalist Jovan Radomir as moderator of the evening. They also have had an opportunity to try traditional Serbian food and wines from winery “Toplički vinogradi”.